Evgeniya (Jane) Baklashova

Senior Director, Marketing

Evgeniya (Jane) Baklashova is a Senior Director, Marketing with 10+ years of experience in digital marketing and analytics. She brings a strong background of leading several marketing teams in performance agencies, MarTech startups, and B2B companies.

Prior to Urbanite Capital, Ms. Baklashova advised 100+ international startup teams on how to boost outreach and company revenue via strategy-driven marketing efforts. She has 250+ industrial cases in B2B, E-Commerce, AdTech, and FinTech, with marketing budgets of up to $8M per year. Her core focus is on building a full-funnel omnichannel strategy for companies using data-driven growth marketing approaches for achieving sustainable success and growth. She is an author of five educational marketing programs and delivered 50+ public speeches about performance marketing.

She earned a master’s degree and a bachelor’s degree with honors from Lomonosov Moscow State University. She holds various digital marketing and marketing strategy certificates from institutions like the University of Illinois at Urbana-Champaign, IE Business School Executive Education, University of Pennsylvania.

She is fluent in English and Russian and can assist in communicating with Ukrainian investors.